One of my goals working with small business owners is helping them maximize the resources at their disposal, so that includes sharing the budget-friendly strategies that work for me. In this blog, I'll share my favorite free tools for some essential marketing needs.
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The question I inevitably get when working with a business owner on creating a new Facebook strategy is this: What should I post on my Facebook page? It can seem intimidating to come up with fresh, engaging content to post on your Facebook page on a regular basis, so I’ll share some tips and advice on how to get started.
In today’s media-heavy world, businesses are practically expected to have a social media presence. However, I know that many businesses, especially smaller ones, shy away from the social world because it seems daunting. While social media for business is indeed a commitment, taking two simple steps makes it immensely simpler for any business to manage.
Images add a lot to a blog post or social media post. Blogs and social media posts with images grab more attention and get shared more often. However, with so many images flying around the Internet, it can be easy to get into legal hot water (and many don't even realize it).
This blog will share how to avoid copyright issues when sharing images, and where to find free, legal images to use.
I'm a small business owner myself, and my dad is a serial entrepreneur, so I grew up around small businesses. I know first hand that there usually isn't a budget for things like marketing, especially in the first few years of owning your business.
When I talk to small business owners about the benefits of having a social media presence, the number one question I am asked is, "What the heck am I supposed to post?"
This is an understandable question, especially for social media beginners. Most of us are familiar with using social media for personal reasons, but successfully employing social media for business requires specific posting strategies. This blog will discuss what you should post on social media and how to consistently find good content to post.
Social media can be extremely beneficial for small businesses. It can help build your brand and reputation, attract new potential clients, improve customer loyalty, and more. However, the hardest part for many small business owners is just getting started. Which platforms should I be on? What should I post? Do I need a social media strategy?
To help answer some of those questions for social media beginners, I'm writing a blog series called "Small business social media for beginners," covering topics and FAQs like those above. This blog will focus on what to do before you even make your business profile: creating a social media strategy.
Today is a new beginning: Olsen Marketing Solutions has become One Less Hat! We provide marketing support and training for small businesses, and specialize in helping maximize limited budget and time.
I'm thrilled to launch this new brand, and wanted to share a little more about us in this blog.
"What should I be posting on social media?" This is one of the most common questions I hear from small business owners when it comes to implementing a business social media strategy. This blog will overview some topics to consider when creating a social media strategy.
I am excited to share that we have a new YouTube channel. I know, I know, everyone is on YouTube already. But as I advise my clients, it's better as a small business to focus on doing a few social media platforms well than trying to do everything and sacrifice quality (especially when you're just starting).
As a business owner (or any type of professional who interacts with clients or prospects), it's important to think of your image at all times, including your online image. You want to portray a professional, personable image in-person and online, and avoid controversial topics or anything that may turn a potential or existing client off.
Business owners and entrepreneurs are forced to wear many hats. While being experts in their own field, they must also run a successful business, which involves accounting, marketing, human resources and many other important areas. Of course, business owners often outsource those areas or hire employees to handle them, but that may not always be financially feasible.
Marketing is one of those essential areas to running a successful business. This blog focuses on five common marketing mistakes that business owners make, and what to do instead.
Sure, there are no defined “rules” for using social media for your business (other than specific sites’ terms of service), but there are definitely good and not-so-good practices. The difference? Good practices will entice your readers into following you, learning more, developing a relationship, and eventually, hopefully, buying. Bad practices will do the exact opposite.
If you’re like many small business owners I talk to, you don’t consider social media a vital part of your marketing plan. You may have dabbled a bit – created a company Facebook page or LinkedIn profile, perhaps – but aren’t really sold on the benefits of social media for your business.
Keep your opinions to yourself: that seems pretty harsh. But as a business owner, it’s important that you’re always portraying your company’s brand, both in person and online. Sharing personal opinions – such as politics or religion – could isolate potential clients without you even realizing.
Now that you’re up and running (or even if you’ve had a Facebook page for quite a while), there may be some hidden gems you’re missing out on. Today I’ll share four of the best features you should be taking advantage of on your Facebook business page.
One of the benefits of being active of social media is the ability to monitor your brand and reputation online. And make no mistake, whether your business is on social media or not, people are likely talking about you online.
So how do you “listen” to these conversations? I’ll share some easy (and free!) methods to monitor your brand and manage your reputation online – an essential task for any business.
Of any social network, Twitter can seem most confusing (and intimidating!) to newbies, simply because it has its own language. If you’ve been avoiding Twitter simply because of the unfamiliarity, or want to get started but need a quick guide, look no further than the following Twitter dictionary.
It’s bound to happen. No matter what you do or how great your company is, you’re bound to get a negative comment or post about your brand at some point, whether on your blog, your Facebook page, or your Yelp account. The easiest solution is to just delete it, right?
Wrong. Deleting a negative post is actually one of the worst ways to respond. I’ll tell you why – and how to respond.