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Social Media

Small business social media made easy in 2 steps

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Small business social media made easy in 2 steps

In today’s media-heavy world, businesses are practically expected to have a social media presence. However, I know that many businesses, especially smaller ones, shy away from the social world because it seems daunting. While social media for business is indeed a commitment, taking two simple steps makes it immensely simpler for any business to manage.

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How to find free and legal images for your small business marketing

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How to find free and legal images for your small business marketing

Images add a lot to a blog post or social media post. Blogs and social media posts with images grab more attention and get shared more often. However, with so many images flying around the Internet, it can be easy to get into legal hot water (and many don't even realize it). 

This blog will share how to avoid copyright issues when sharing images, and where to find free, legal images to use.

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Small business social media for beginners: What the heck do I post?

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Small business social media for beginners: What the heck do I post?

When I talk to small business owners about the benefits of having a social media presence, the number one question I am asked is, "What the heck am I supposed to post?"

This is an understandable question, especially for social media beginners. Most of us are familiar with using social media for personal reasons, but successfully employing social media for business requires specific posting strategies. This blog will discuss what you should post on social media and how to consistently find good content to post.

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Small business social media for beginners: Creating a strategy

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Small business social media for beginners: Creating a strategy

Social media can be extremely beneficial for small businesses. It can help build your brand and reputation, attract new potential clients, improve customer loyalty, and more. However, the hardest part for many small business owners is just getting started. Which platforms should I be on? What should I post? Do I need a social media strategy?

To help answer some of those questions for social media beginners, I'm writing a blog series called "Small business social media for beginners," covering topics and FAQs like those above. This blog will focus on what to do before you even make your business profile: creating a social media strategy.

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What should I post on social media?

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What should I post on social media?

"What should I be posting on social media?" This is one of the most common questions I hear from small business owners when it comes to implementing a business social media strategy. This blog will overview some topics to consider when creating a social media strategy. 

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Bite-sized marketing tips for small business owners

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Bite-sized marketing tips for small business owners

I am excited to share that we have a new YouTube channel. I know, I know, everyone is on YouTube already. But as I advise my clients, it's better as a small business to focus on doing a few social media platforms well than trying to do everything and sacrifice quality (especially when you're just starting). 

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Small business owners: Don't make my mistake

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Small business owners: Don't make my mistake

As a business owner (or any type of professional who interacts with clients or prospects), it's important to think of your image at all times, including your online image. You want to portray a professional, personable image in-person and online, and avoid controversial topics or anything that may turn a potential or existing client off. 

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5 common small business marketing mistakes to avoid & what to do instead

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5 common small business marketing mistakes to avoid & what to do instead

Business owners and entrepreneurs are forced to wear many hats. While being experts in their own field, they must also run a successful business, which involves accounting, marketing, human resources and many other important areas. Of course, business owners often outsource those areas or hire employees to handle them, but that may not always be financially feasible. 

Marketing is one of those essential areas to running a successful business. This blog focuses on five common marketing mistakes that business owners make, and what to do instead.

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Social media for small business: Are you doing it wrong?

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Social media for small business: Are you doing it wrong?

Sure, there are no defined “rules” for using social media for your business (other than specific sites’ terms of service), but there are definitely good and not-so-good practices. The difference? Good practices will entice your readers into following you, learning more, developing a relationship, and eventually, hopefully, buying. Bad practices will do the exact opposite.

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Are you monitoring your small business brand online? (You should be)

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Are you monitoring your small business brand online? (You should be)

One of the benefits of being active of social media is the ability to monitor your brand and reputation online. And make no mistake, whether your business is on social media or not, people are likely talking about you online.

So how do you “listen” to these conversations? I’ll share some easy (and free!) methods to monitor your brand and manage your reputation online – an essential task for any business.

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Twitter dictionary for beginners: Master the lingo

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Twitter dictionary for beginners: Master the lingo

Of any social network, Twitter can seem most confusing (and intimidating!) to newbies, simply because it has its own language. If you’ve been avoiding Twitter simply because of the unfamiliarity, or want to get started but need a quick guide, look no further than the following Twitter dictionary. 

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Social media best practices: Why you shouldn't delete a negative social post

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Social media best practices: Why you shouldn't delete a negative social post

It’s bound to happen. No matter what you do or how great your company is, you’re bound to get a negative comment or post about your brand at some point, whether on your blog, your Facebook page, or your Yelp account. The easiest solution is to just delete it, right?

Wrong. Deleting a negative post is actually one of the worst ways to respond. I’ll tell you why – and how to respond.

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