This blog is part of a series on Social Media for Beginners. Previous topics included how to create a social media strategy, and how to establish a consistent social media voice.

When I talk to small business owners about the benefits of having a social media presence, the number one question I am asked is, "What the heck am I supposed to post?"

This is an understandable question, especially for social media beginners. Most of us are familiar with using social media for personal reasons, but successfully employing social media for business requires specific posting strategies. This blog will discuss what you should post on social media and how to consistently find good content to post.

For a list of 42 social media post ideas that you can use over and over again, check out this list.

Educate, don't sell

To create a successful social media presence for your small business, your number one focus should be education. It's important to keep in mind that although you are using social media to promote and grow your business, you shouldn't be posting sales-y or promotional things all the time.

Instead, you should focus your social media posts on educating and/or benefiting your audience. People don't go on social media to get sold to, they go on social media to build relationships and consume valuable content. Your goal should be to share content that is useful to your audience and demonstrates your expertise in your industry. 

When people see you as an authority in your industry or niche, they will be more likely to trust you, and potentially buy from you. Educational posts may include your own content and tips, or links to other trusted sources. Topics might include:

  • Answers to frequently asked questions related to your industry
  • Top tips and strategies
  • How-to articles
  • Trends in your industry

Make it fun

Although sharing beneficial content should be the main focus of your posting strategy, you can (and should) still inject some fun and/or personality into your business social media posts.

This can take many shapes, but here are a few ideas:

  • Pictures of your office, products and/or employees to give people a "behind-the-scenes" look at your business
  • Photos and videos from company parties or community events you attend
  • Motivational quotes or other quotes related to your industry
  • Contests or surveys to get your followers engaged

Promote your business, but with care

The majority of your social media posts should be similar to the ideas already mentioned. However, that doesn't mean you can't promote your business at all. I recommend keeping promotional posts to about 10% of your content (1 out of 10 posts). Here are some various ways to promote your business on social media:

  • Highlight a current sale or promotion you're running
  • Link to one of your products/services
  • Share testimonials of happy customers
  • Announce new offerings, or other business news

Even more social media post ideas

I hope you found some inspiration from this blog, to help you form a successful social media posting strategies. You may also find this list of 42 Social Media Post Ideas useful.