I've worked with and spoken to a lot of business owners, and this is one of the first questions I ask. "Why should a potential client choose you over the competition?" In other words, what makes you different, special, unique enough to rise above the competition?
In my experience, this can be a scary question. As small business owners, we don't think about this—we're too busy running our business. I talk more about this in the video below.
Want to learn more about this topic?
Based on my years speaking and strategizing with business owners, I put together an online course that walks you through the steps of answering the question posed above. Through the process, you will:
- Discover/determine your target customer
- Identify what makes you truly unique from competitors
- Learn how to communicate that unique value to your target customers in a way that will resonate and drive sales
If that interests you, please check out my online course here.
And as always, please feel free to share comments, questions and more in the comment section below.