I’m generally not a big fan of cleaning, but there’s something about springtime that gets me motivated. This year, I’m in the process of decluttering our apartment (with the assistance of my somewhat reluctant boyfriend), and currently have a huge pile of things set aside to donate and lots of neatly labeled plastic containers finding new homes.
My busy spring cleaning weekend got me to thinking about spring cleaning from a business standpoint, because I’ve found a renewed energy to “clean out my business closet” as it were. I’ve recently tweaked my branding, created a new blog calendar, and am working on a website refresh.
With that in mind, I wanted to share a few ideas with you for some business spring cleaning.
1. Revisit (or develop) your annual plan
If you developed a 2015 business plan a few months back, now is the perfect time to check in on your goals and progress. How did Q1 go? Did you hit your revenue and other goals? If not, what stood in your way, and how can you make changes to your business to overcome those challenges? This is also a great time to reevaluate your plan and see if any major changes happened that require tweaking to your year-end goals (such as an unexpected new competitor, market shift, legal dispute, etc.).
If, like me, you get too caught up in other year-end priorities to make a comprehensive plan, why not take the time to do it now? Evaluate your first quarter, compare to 2014, and set out some SMART goals for the rest of the year.
2. Check in with your website
In today’s digital age, anything online can get stale quickly, even a brand-new website. And if you haven’t touched your website in several years, then it’s definitely time for a refresh.
I’m certainly not advocating doing a full-scale redesign every year, but your website is something that should evolve with your business, and should minimally be evaluated for updates once a year. (Ideally, you’re also posting blogs and other updates to keep it fresh on a regular basis!)
If you’re just doing a check in, I recommend focusing on your home page, your products or services page(s), and your about section. These are the pages that tend to get outdated fastest and they are the ones your customers are most likely to land on or visit proactively. In addition, try a few Google searches for what you think your customers are most likely to search. If your site isn’t on the first couple pages, it’s likely time for an update.
3. Double check the little things
In the spirit of spring cleaning, now is the perfect time to set aside a few hours and make sure the “small” things are up-to-date and position your brand effectively. I put “small” in quotation marks, because these details add up to reflect your brand and reputation to potential customers. Here are some ideas:
- Check your email signature. Does it have all of your contact information, your company logo, and is it formatted nicely?
- Same for your business cards, letterhead and other branded materials. Do they have a clean, modern look that matches your brand, website and logo? If they’re outdated, it’s easy to design and order new ones via an online service or a professional graphic designer.
- Take a look at all your social media profiles. Do you have a current professional photo of yourself, a pleasing cover photo and an up-to-date, attention-getting description? Are you remembering to post updates on a regular basis? If you haven’t already, simplify your social media strategy with a content calendar and automation. Here are some ideas of what to post and how to do so effectively.
Do you do any business “spring cleaning” this time of year? Anything I should add to the list above? I’d love to hear your thoughts below!
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