As an entrepreneur, I attend several networking events and exchange dozens of business cards every month. Though you may have some time to chat with your new contact at an event, your business card is often what they will remember you by—particularly if they decide to reach out to you weeks or months later.
I can tell you from the many business cards I have stashed away in my desk drawer and filed away in binders, not all of them make the same impression. Is yours sending the message you want it to?
First and foremost, does your business card have all the essential information for someone to get in contact with you? At a bare minimum, this should include:
- Your name
- Your company name
- Your phone number
- Your email address
- Your website
If you have a physical office or location, include your address as well, but make absolute sure your website, phone number and email address are on there. I can't tell you how many cards I've received with no website or no email address, and it doesn't make a positive first impression in today's highly digital world.
What You Do
A business card isn't a lot of real estate, so you don't want to detail everything your business provides. However, people often don't remember everyone they met at a networking event, so including a few details on the card can be helpful.
If your business name makes what you do obvious (such as ABC Chiropractic), then this isn't necessary. But many business names, including mine, are somewhat unclear, so it's helpful to give a quick explanation of your business. This may be in the form of a tagline or a brief sentence or list, often on the back of the card.
What your business card looks like is important. Not only is your business card a first impression of your business, but it also must differentiate you from the dozens of other cards people receive throughout their networking activities. Here are a few things to keep in mind:
- Branding: This includes items such as your logo and color palette. (If you don't yet have a logo, now is a good time to focus on that as well!) Your logo should be prominently placed on your card, and your card should use your main accent color for continuity. Font types and sizes should also have consistency.
- Spacing: It's common to try and squeeze as much information as possible onto a business card, but this is not the best approach. Visually, you want your card to have spacing so it is easy to read and the important information stands out. People can go to your website to learn more.
- Don't forget the back: The back of the card can be used as valuable real estate, so consider making your card two-sided. You may use that space to add information about your business, put a solid block of color for added "pop," or include space for scheduling an appointment.