The natural next question after creating your buyer profile is "what the heck am I going to do with this thing?" Fortunately, your buyer profile can be used for many important benefits within your small business. We'll examine a few in this blog.
Learn what a buyer profile is, and why you need one—and how to get started right now.
One of my goals working with small business owners is helping them maximize the resources at their disposal, so that includes sharing the budget-friendly strategies that work for me. In this blog, I'll share my favorite free tools for some essential marketing needs.
Business owners must wear many hats, and marketing isn’t always a strength. Plus, small or medium-sized businesses often don’t have marketing on staff, so there is a general lack of expertise in how to best promote and sell their product. In this article, I’ll discuss one of the most important things for a business to focus on when marketing their product or service: their competitive advantage.
The question I inevitably get when working with a business owner on creating a new Facebook strategy is this: What should I post on my Facebook page? It can seem intimidating to come up with fresh, engaging content to post on your Facebook page on a regular basis, so I’ll share some tips and advice on how to get started.
In today’s media-heavy world, businesses are practically expected to have a social media presence. However, I know that many businesses, especially smaller ones, shy away from the social world because it seems daunting. While social media for business is indeed a commitment, taking two simple steps makes it immensely simpler for any business to manage.
Images add a lot to a blog post or social media post. Blogs and social media posts with images grab more attention and get shared more often. However, with so many images flying around the Internet, it can be easy to get into legal hot water (and many don't even realize it).
This blog will share how to avoid copyright issues when sharing images, and where to find free, legal images to use.
I'm a small business owner myself, and my dad is a serial entrepreneur, so I grew up around small businesses. I know first hand that there usually isn't a budget for things like marketing, especially in the first few years of owning your business.
When I talk to small business owners about the benefits of having a social media presence, the number one question I am asked is, "What the heck am I supposed to post?"
This is an understandable question, especially for social media beginners. Most of us are familiar with using social media for personal reasons, but successfully employing social media for business requires specific posting strategies. This blog will discuss what you should post on social media and how to consistently find good content to post.
This is the second blog of a series called Small Business Social Media for Beginners, which focuses on how to get started on social media or improve your existing social presence. Our first blog focused on creating a social media strategy, an essential step that many miss.
This blog will focus on another often overlooked topic: establishing a social media "voice." It's important to have a consistent voice and brand when creating a social media presence for your business. In this blog, we'll talk about what that means, and how to achieve it.
Social media can be extremely beneficial for small businesses. It can help build your brand and reputation, attract new potential clients, improve customer loyalty, and more. However, the hardest part for many small business owners is just getting started. Which platforms should I be on? What should I post? Do I need a social media strategy?
To help answer some of those questions for social media beginners, I'm writing a blog series called "Small business social media for beginners," covering topics and FAQs like those above. This blog will focus on what to do before you even make your business profile: creating a social media strategy.
Today is a new beginning: Olsen Marketing Solutions has become One Less Hat! We provide marketing support and training for small businesses, and specialize in helping maximize limited budget and time.
I'm thrilled to launch this new brand, and wanted to share a little more about us in this blog.
We've been busy behind-the-scenes and on Feb. 6 we're excited to unveil our rebrand! We've been moving toward this new brand for a while, focusing more on online marketing training & coaching, and soon we'll make it official.
To help us celebrate the big day, we're offering a drawing for $300. Read below for more about our new brand and how to enter the contest.
Blogging is a great way to share your expertise and attract potential customers, but your work isn't done once you write a blog. One of the most important (and hardest) part of blogging is making sure your target audience SEES your blog.
"What should I be posting on social media?" This is one of the most common questions I hear from small business owners when it comes to implementing a business social media strategy. This blog will overview some topics to consider when creating a social media strategy.
It can be difficult to come up with new blog ideas on a regular basis. This article shares 100 unique blog ideas that work for any industry.
As a small business owner myself, I know that time and budget are two of the biggest reasons for not starting a new initiative (such as a marketing program). But what if you could dedicate a few hours a week, for 8 weeks, and come out the other side with a fully functioning digital marketing program?
Small Business Saturday 2016 is approaching, and many of us are preparing to #shopsmall, whether in our local communities or to support small online businesses. As a small business owner, you yourself may be planning your own Small Business Saturday promotion. As we're in the season of giving, I want to encourage small business owners to support their OWN business and give themselves a gift this Small Business Saturday.
I am excited to share that we have a new YouTube channel. I know, I know, everyone is on YouTube already. But as I advise my clients, it's better as a small business to focus on doing a few social media platforms well than trying to do everything and sacrifice quality (especially when you're just starting).
Many small business owners have trouble answering that question - learn how to address this in this blog.